Small business
When you’re a growing business, you have unique challenges. Principal® has trusted solutions.
Family business succession: Lessons learned
Learn how the right relationships and planning early on could have helped this dentist transition his practice to his son more smoothly.
Watch 2-min video![Campbell Dentistry building sign. Campbell Dentistry building sign.](/sites/resources/files/styles/pds_sm_16_9/https/brandassets.principal.com/transform/745ff7e6-eb4d-4ebb-a791-c1cb370b0d38/campbell-dentistry.webp?h=854a7be2&itok=zDWb7QbA)
Research and insights
Insights on top business issues and themes currently impacting small and midsize businesses (SMBs) and employees.
Principal® Business Owner Insights (annual)
How do your priorities and actions around protecting your business, your employees, and yourself compare to other business owners this year?
Principal® SMB Sentiment Insights (quarterly)
What are other SMBs and employees like yours thinking about the topics impacting today’s workplace?
Helpful tips for your small business and employee benefits
Tools to help you and your growing business
Compare your benefits
Get a quick look at what organizations of your size, industry, and region offer for employee benefits.
Assess your needs
Answer just a few questions to get free, tailored strategies to safeguard your business, employees, and personal lifestyle.
Find a financial professional
Our nationwide network can help you design small business employee benefits and protection plans made for you and your business.
Comprehensive business solutions
Employee retirement plans
Stay competitive with retirement benefits, like 401(k) and 403(b) plans, and deferred compensation that help attract high-quality employees—and keep them.
Group insurance
Flexible insurance solutions, like group dental, disability, life and accident insurance, help you to build a comprehensive employee benefits package.
Business and owner protection
Safeguard your business and yourself with succession and estate planning, key employee retention, key person protection, and life and income protection.
Follow business conversations
Expertise you can trust
No. 2 provider of total group benefits (dental, life, and disability) insurance2
No. 1 provider of nonqualified deferred compensation (NQDC) plans.3
144,000+ total Principal small and midsize business customers4
Guides on trending issues
Get free step-by-step guides informed by Principal expertise and the experiences of employers like you.
1. 2024 Principal Sentiment survey of small and midsize non-employer customers (257) and employees (260) conducted between January 22 and February 14, 2024.
2. Determined by fully insured employer groups in-force. Based on participants in LIMRA’s 4th Quarter 2021 U.S. Workplace Benefits Life Insurance, Disability Insurance, Dental and Vision Plans and Supplemental In-force surveys. (April 2022)
3. 2024 PLANSPONSOR NQDC Market Survey, July 2024 (1,970 clients).
4. Principal SMB Segmentation Market Overview Dashboard, data as of 4Q22. (Note: There is some overlap in counts where clients have multiple products across lines of business)
ACCIDENT INSURANCE PROVIDES LIMITED BENEFITS.
Insurance products issued by Principal National Life Insurance Co. (except in NY), Principal Life Insurance Company®, and the companies available through the Preferred Product Network, Inc., Plan administrative services provided by Principal Life. Referenced companies are members of the Principal Financial Group®, Des Moines, IA 50392.