Self-registration page

Register an account

Choose one of the following that best describes your role

Icon of a person
Individuals
“I have retirement or insurance products, either through my workplace or Principal.”
Icon of a tooth
Dental providers
“I am a dental provider or work in a dental office.”

For financial professionals

Icon of a briefcase
Advisors and financial professionals.
“I want to register with Principal, submit new business, manage clients accounts, and access training resources and commissions.”
Icon of a bar chart
Principal Asset Management
“I want to explore investment solutions and resources”
For all other roles, watch for an email with instructions from your Principal representative, or call the appropriate number below:
Businesses and auditors

“I manage retirement or insurance plans at my company.”

To create an employer or plan sponsor account, watch for an email from your Principal representative and click the link provided. Or call:
Retirement - 877-475-3436, Monday through Friday, 7 a.m. – 7 p.m. CT.
Group insurance - 800-843-1371, Monday through Friday, 7 a.m. – 6 p.m. CT.

Custody solutions

“I’m a custody account owner, investment manager or auditor.”

Watch for an email from your Principal representative and click the link provided. Or call:
877-475-3436, Monday through Friday, 7 a.m. – 7 p.m. CT.

Third party and 3(16) plan administrators

“I provide certain administrative services for a retirement plan or I manage plan and fiduciary items for multiple retirement plan and/or adopters.”

Watch for an email from your Principal representative and click the link provided. Or call: 
800-554-3395, Monday through Friday, 7 a.m. – 5 p.m. CT.