About Us Our Company Worldwide locations Regional locations Principal® Financial Network of North Florida Meet the management team - North Florida

Meet the management team - North Florida

Meet the management team

Photo of Dwight C. Larkin

Dwight C. Larkin, CLU®, ChFC®, CLTC, FLMI® - Senior Managing Director

Dwight has over 30 years of experience in the insurance and financial services industry. He sees the industry through a truly diverse lens. Dwight began his career trading options on futures in the Chicago trading pits, then moved on to supervise one of the largest OSJs at a major mutual insurance company. Dwight has experience advising clients and businesses directly and coaching financial professionals on best practices. Dwight teaches his clients how to look at all aspects of a financial plan, whether for a business or family, and incorporates in-depth concepts that touch both the investment space and insurance planning.

Contact information
904-999-3095
larkin.dwight@principal.com
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Photo of Jason R. Sanders

Jason R. Sanders, MBA - Managing Director

As Managing Director, Jason actively recruits new and experienced financial professionals to the firm and works with all our financial representatives focusing on their professional development. Jason joined the leadership team in 2015 and has been a financial professional with Principal since 2009. Jason graduated from Florida State University with a bachelor’s in finance, then went on to get his M.B.A. from the University of North Florida.

He and his wife Sally have two daughters, Iley and Berkley. Jason loves spending time outdoors and watching FSU and Jacksonville Jaguars football.

Contact information
904-999-3107
sanders.jason@principal.com
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Photo of Suzie Daggett

Suzie Daggett - Candidate Experience Consultant

Suzie partners with the management team to provide comprehensive support to all new financial representative candidates through the onboarding and initial marketing launch processes. This includes scheduling of exams, ordering background checks, preparing contracting and registration paperwork.

Contact information
515-246-4983
daggett.suzie@principal.com
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Photo Lisa Rinehart

Lisa Rinehart - Regional Talent Acquisition Consultant

Lisa has over 25 years of experience in the financial services industry with a career that started managing credit union relationships on the West Coast. She joined Principal® in 2008 to focus on sourcing registered financial professional and leader talent. She finds great satisfaction in this role as she lives out the company’s values and mission bringing new talent from across the country into our culture of inclusion and diversity, where both specific and holistic practices thrive.

Contact Information
559-214-2123
rinehart.lisa@principal.com
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Photo of Rocio Stevens

Rocio Stevens - Business Development Consultant

Rocio partners with the management team and representatives to implement strategies to expand their marketing, branding, and business development efforts at both the representative and regional office level.

Contact information
321-214-1512
stevens.rocio@principal.com
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Photo of Luke Parker

Luke Parker - New Business Consultant

Luke is responsible for consulting and managing new business case design and submission. He partners with financial professionals and their teams, along with our corporate product partners, to ensure cases are submitted accurately so they can be processed on time and in alignment with product area processes.

Contact information
904-999-3096
parker.luke@principal.com
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Photo of Shirley A. Cody

Shirley A. Cody, ACS - Site Coordinator

The site coordinator is the glue that keeps our offices running smoothly. Along with the entire staff, Shirley is a problem solver who makes sure your accounts are set up properly and your questions answered in a timely manner.

Contact information
904-999-3106
Cody.Shirley@principal.com

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