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Meet the management team - West Central Florida

Principal® Financial Network of West Central Florida

Meet the management team
Photo of Ron Piccinini

Ron Piccinini, CLU®, ChFC®, CLF®, RICP® - Regional Managing Director

Ron leads the West Central/South Florida region with over 30 years of industry experience. His team focuses on the culture of heartfelt relationships and helping people set and work towards achieving their financial goals. Ron is the Past President of the General Agents and Managers Association in Tampa Bay, and the Past President of the National Association of Insurance and Financial Advisors in Tampa Bay. He is the recipient of the many industry and company awards and is a qualifying member of the Million Dollar Round Table (MDRT)*. He resides in Palm Harbor, Florida with his fiancé Kelly Marie.

Contact information
813-872-5858
piccinini.ron@principal.com
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Photo of Steven Saladino

Steven Saladino, RICP®, CLF®, LACP, LUTCF®, Sr. Managing Director

Prior to entering the financial services industry Steven proudly served in the US Army’s 82nd Airborne Division as a paratrooper. With over 30 years industry experience Steven focuses on revenue growth and developing and building the sales team in our West Central & South Florida regions. Steven is actively involved in the National Association of Insurance and Financial Advisors, Women in Insurance and Financial Services, National Association of Benefits and Insurance Professionals, and Grace Family Church. In his personal time, Steven and his wife Alisa enjoy spending time with their three sons and reside in Tampa, Florida.

Contact information
813-872-5869
saladino.steve@principal.com
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Photo of Carlos Suarez

Carlos Suarez, MBA, CFP® - Senior Management Director

Contact information
786-257-2204
Suarez.Carlos@principal.com

Photo of Richard A. Long

Richard A. Long, LUTCF® - Associate Managing Director

Richard joined Principal in 2018 with over 28 years in the industry. He actively recruits new and experienced financial professionals to our local firm.

He is married to Nubia with one daughter and resides in Westchase, Tampa Forida.

Contact information
813-872-5843
long.richard@principal.com
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Photo of Suzie Daggett

Suzie Daggett - Candidate Experience Consultant

Suzie partners with the management team to provide comprehensive support to all new financial representative candidates through the onboarding and initial marketing launch processes. This includes scheduling of exams, ordering background checks, preparing contracting and registration paperwork.

Contact information
515-246-4983
daggett.suzie@principal.com
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Photo Lisa Rinehart

Lisa Rinehart - Regional Talent Acquisition Consultant

Lisa has over 25 years of experience in the financial services industry with a career that started managing credit union relationships on the West Coast. She joined Principal® in 2008 to focus on sourcing registered financial professional and leader talent. She finds great satisfaction in this role as she lives out the company’s values and mission bringing new talent from across the country into our culture of inclusion and diversity, where both specific and holistic practices thrive.

Contact Information
559-214-2123
rinehart.lisa@principal.com
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Photo of Jacoby Sherman

Jacoby Sherman - Business Development Consultant

Jacoby partners with the management team and representatives to implement strategies to expand their marketing, branding, and business development efforts at both the representative and regional office level.

Contact information
813-357-3808
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Photo of Ileana Brink

Ileana Brink - New Business Consultant

Contact information
786-257-2239
brink.ileana@principal.com
Photo of Karen Fast

Karen Fast - New Business Consultant

Contact information
813-371-6927
fast.karen@principal.com
Photo of Madeline Menendez

Madeline Menendez - New Business Consultant

Contact information
786-257-2214
menendez.madeline@principal.com
Photo of Karen Ruiz

Karen Ruiz - New Business Consultant

Contact information
954-885-5140
ruiz.karen@principal.com
Photo of Leigh McIntosh

Leigh McIntosh - Site Coordinator

The site coordinator is the glue that keeps our offices running smoothly. Along with the entire staff, Leigh is a problem solver who makes sure your accounts are set up properly and your questions answered in a timely manner.

Contact information
McIntosh.Leigh@principal.com
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The Financial Professionals in the Principal® Financial Network of West Central Florida are licensed in the states they have satisfied qualification requirements to offer insurance products, life insurance (including variable life), annuities (including variable annuities), securities and investment advisory services. 

This site is not a solicitation of interest in any of these products in any other state. The member companies of the Principal Financial Group neither endorses, explicitly or impliedly, any of the third party entities. 

 
Insurance products issued by Principal National Life Insurance Company (except in NY), Principal Life Insurance Company® and the companies available through the Preferred Product Network Inc. Securities and advisory products offered through Principal Securities, Inc., member SIPC. Referenced companies are members of the Principal Financial Group®, Des Moines, IA 50392. 

*Non-securities registered; insurance licensed financial professional.  

Important Consumer Information: Financial Professionals of Principal Securities® who are part of the Principal® Financial Network of West Central Florida may only transact business in a particular state after licensure or satisfying qualifications requirements of that state, or only if he or she is excluded or exempted from the state's registration requirements. Follow-up, individualized responses to consumers in a particular state by any of the Financial Professionals of Principal Securities that involve either the effecting or attempting to effect transactions in securities or the rendering of personalized investment advice for compensation, as the case may be, shall not be made without first complying with the state's requirements, or pursuant to an applicable state exemption or exclusion. For information concerning the licensure status or disciplinary history of a broker-dealer, investment adviser, BD agent or IA representative or any financial institution he or she represents, contact your state securities law administrator. 

Principal Life maintains certificates of authority to transact insurance in all 50 states. Principal Life NAIC identification number is 61271. Principal National NAIC identification number 71161.