Help your Spanish-speaking employees save for the future
You want to take care of your employees, but we know it’s difficult amid changing business and economic environment. And if you add cultural and language difference, it can be more challenging. That’s why we offer Principal® Hola Futuro (“hello future”) financial wellness education and savings resources to help support your Hispanic employees.
Our approach to building customer experiences goes beyond language.
We leverage the research and insights from Hispanic consumers to help reach them with resources that matter:
Bicultural vs. bilingual
Our unique bicultural approach at Principal® is broader than language to deliver education that resonate with Hispanic employees.
Transcreate vs. translate
We don’t just translate word-for-word for the Spanish-speaking audience. We transcreate messages to retain financial meaning, while incorporating cultural relevance.
Building confidence
Principal resources help you connect your employees to often complex retirement education topics helping to build confidence in making financial decisions.
Initial participation in our 401(k) plan was very low among our Hispanic employees. So we took cultural differences into account when providing retirement savings education. We now have a solid participation rate. By investing in our benefits, we retain our employees. They produce better results, which keeps our customers happy.
See how Principal helps keep Hispanic participants on track.
We leverage the research and insights from Hispanic consumers to help reach them at their convenience with resources that matter.
Digital enrollment
Digital enrollment with Principal® Real Start en español.
Walk through the experience
Financial wellness education
Financial wellness education from Principal® Hola Futuro. Participants can access video, worksheets, FAQs, and more.
View the resources.
Bicultural participant support team
We have a bicultural support team available:
- On the phone
- In person (based on plan dynamic and resource availability)
Employer portal
Content you can send to your employees directly through the Principal® Enroll & Educate employer portal.
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