Research studies for Principal

We're committed to continually improving our websites, experiences, and processes. To help meet those goals, we like to gather feedback from people like you to see what works well and what doesn't.

By sharing your feedback, you tell us what we can do better.

To help connect us with the right people, we partner with reputable market research firms like AlphaBuzz and Focus Pointe Global.

What will I do in the research study?

Research studies can be a few different formats, such as interacting with a website or application, participating in an interview, or attending a focus group. During the session, we'll ask you questions and look for your open and honest feedback.

The session will be with you and a research professional from Principal, in person at a specific location, or over the phone. It can last from 30-90 minutes.

When you participate in a research study, please note that:

You will not be added to any list for marketing purposes.
You will not receive any sales or marketing follow-up calls.
Your identity will be kept confidential.
The information you share will only be used by Principal's researchers.

We appreciate your help!