Small business
When you’re a growing business, you have unique challenges. Principal® has trusted solutions.
How to attract and retain talent
One entrepreneur (and business recruiter) shares her unique insight into how to recruit new employees—and keep the ones you have.
Get insight in 30 sec video
Research and insights
Insights on top business issues and themes currently impacting small and midsize businesses (SMBs) and employees.
Principal® Business Owner Insights (annual)
How do your priorities and actions around protecting your business, your employees, and yourself compare to other business owners this year?
Principal® SMB Sentiment Insights (quarterly)
What are other SMBs and employees like yours thinking about the topics impacting today’s workplace?
Helpful tips and ideas for your business
3 min read
Want to avoid turnover? Here are 11 ways your business can retain top talent
Whatever your organization’s industry or size, you can help it attract and retain the best employees with these smart moves.
4 min read
8 ways to help more employees reach their financial goals
As an employer in the U.S., you have a remarkable opportunity to help your employees feel more financially secure, leading to better retention and engagement.
4 min read
6 reasons to be optimistic about cybersecurity for small business
Businesses can stay alert to cyber threats while feeling reassured by broader trends in technology, talent, and other areas.
4 min read
2 ways your small business can innovate with affordable technology
You know your customers well and can be nimble, and your digital innovations can build on those small-business strengths.
7 min read
What does the SECURE 2.0 Act of 2022 mean for employers?
Find answers to trending questions and answers about the SECURE 2.0 Act of 2022, including required minimum distributions (RMDs), Roth catch-up contributions, hardship self-certification and more.
Tools to help you and your growing business
Compare your benefits
Get a quick look at what organizations of your size, industry, and region offer for benefits.
Assess your needs
Answer just a few questions to get free, tailored strategies to safeguard your business, employees, and personal lifestyle.
Find a financial professional
Our nationwide network can help you design employee benefits and protection plans made for you and your business.
Comprehensive business solutions
Employee retirement plans
Plans that help you stay competitive to attract—and retain—high-quality employees.
Group insurance
Flexible insurance solutions can be tailored for your budget and your employees’ needs.
Business and owner protection
Safeguard your business and yourself from both planned and unplanned events.
Follow business conversations
Expertise you can trust
No. 2 provider of total group benefits (dental, life, and disability) insurance2
No. 1 provider of employee stock ownership plans (ESOP)3
144,000+ total Principal small and midsize business customers4
Guides on trending issues
Get free step-by-step guides informed by Principal expertise and the experiences of employers like you.
1. 2024 Principal Sentiment survey of small and midsize non-employer customers (257) and employees (260) conducted between January 22 and February 14, 2024.
2. Determined by fully insured employer groups in-force. Based on participants in LIMRA’s 4th Quarter 2021 U.S. Workplace Benefits Life Insurance, Disability Insurance, Dental and Vision Plans and Supplemental In-force surveys. (April 2022)
3. Based on the number of plans, PLANSPONSOR 2023 Defined Contribution Recordkeeping Survey, July 2023.
4. Principal SMB Segmentation Market Overview Dashboard, data as of 4Q22. (Note: There is some overlap in counts where clients have multiple products across lines of business)
70% of business owners agree that benefits improve employee productivity, 2024 Business Owner Insights.
75% of employees want more benefits--retirement benefits are number one, SMB Sentiment 2024 Sprint 1.