Employee benefits and retirement plan solutions Small business employee benefits

Small business employee benefits

Less than 500 employees

Small business

When you’re a growing business, you have unique challenges. Principal® has trusted solutions.

Family business succession: Lessons learned

Learn how the right relationships and planning early on could have helped this dentist transition his practice to his son more smoothly.

Watch 2-min video
Campbell Dentistry building sign.

Research and insights

Insights on top business issues and themes currently impacting small and midsize businesses (SMBs) and employees.

Principal® Business Owner Insights (annual)

How do your priorities and actions around protecting your business, your employees, and yourself compare to other business owners this year?

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Principal® SMB Sentiment Insights (quarterly)

What are other SMBs and employees like yours thinking about the topics impacting today’s workplace?

See the latest quarter’s results

Helpful tips for your small business and employee benefits

    Supporting my employees
    Attracting & retaining my workforce
    Protecting my business
    Growing my business
    Benefit best practices

    Tools to help you and your growing business

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    Compare your benefits

    Get a quick look at what organizations of your size, industry, and region offer for employee benefits.

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    Assess your needs

    Answer just a few questions to get free, tailored strategies to safeguard your business, employees, and personal lifestyle.

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    Find a financial professional

    Our nationwide network can help you design small business employee benefits and protection plans made for you and your business.

    See more SMB insights (PDF)

    Comprehensive business solutions

    Employee retirement plans

    Stay competitive with retirement benefits, like 401(k) and 403(b) plans, and deferred compensation that help attract high-quality employees—and keep them.

    Group insurance

    Flexible insurance solutions, like group dental, disability, life and accident insurance, help you to build a comprehensive employee benefits package.

    Business and owner protection

    Safeguard your business and yourself with succession and estate planning, key employee retention, key person protection, and life and income protection.

    Follow business conversations

    SEPTEMBER 10, 2024

    Strategies to manage generational differences in the workplace

    Generational perceptions and differences can contribute to challenges and conflict in the workplace, impacting culture and productivity. Explore some of the unique challenges small and midsize businesses (SMBs) are navigating in a multigenerational workplace and how business leaders can help bridge generational differences in this webinar hosted by Principal®.

    Webinar key takeaways:

    • The impact of a multigenerational workplace.
    • Strategies to help manage culture and generational perceptions in the workplace.
    • Practical tips from business leaders to be successful in a multigenerational workplace, including strategies for recruiting and retention, and offering benefits that meet employee life stage needs.
    Watch replay

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    Expertise you can trust

    No. 2 provider of total group benefits (dental, life, and disability) insurance2

    No. 1 provider of nonqualified deferred compensation (NQDC) plans.3

    144,000+ total Principal small and midsize business customers4

    Guides on trending issues

    Get free step-by-step guides informed by Principal expertise and the experiences of employers like you.


    1. 2024 Principal Sentiment survey of small and midsize non-employer customers (257) and employees (260) conducted between January 22 and February 14, 2024.

    2. Determined by fully insured employer groups in-force. Based on participants in LIMRA’s 4th Quarter 2021 U.S. Workplace Benefits Life Insurance, Disability Insurance, Dental and Vision Plans and Supplemental In-force surveys. (April 2022)

    3. 2024 PLANSPONSOR NQDC Market Survey, July 2024 (1,970 clients).

    4. Principal SMB Segmentation Market Overview Dashboard, data as of 4Q22. (Note: There is some overlap in counts where clients have multiple products across lines of business)

    ACCIDENT INSURANCE PROVIDES LIMITED BENEFITS.

    Insurance products issued by Principal National Life Insurance Co. (except in NY), Principal Life Insurance Company®, and the companies available through the Preferred Product Network, Inc., Plan administrative services provided by Principal Life. Referenced companies are members of the Principal Financial Group®, Des Moines, IA 50392.